Always do proper research before starting your designing process. Know who you are competing with, research about your competitive brands well. The market is full of perfume brands and every brand is competing hard to target maximum audience. So, it is wise to know what other brands are up to. In addition to it, also consider your ideal customers. Perfumes are for all. So, it is important to know whom you are designing for, what are their interests and what they look in packaging.
Consider all necessary details
Collect all necessary information about your customers and product. What is your product?? Where it will reside?? Which other perfume brands will sit next to you on shelves?? These are all basic points that you should know before designing. It will help you to differentiate your product best. Also, consider what will be the USP (Unique selling point) of your product. Custom packaging is not easy to design so, collect as much as information as you can.
Selecting the right box
When it comes to the perfect box for Perfume Packaging a lot of things count in. What will be its size?? What material is it made of?? Will a unique shape box work?? Do you it to customize with different die-cuts?? Always choose the right sized box which holds your product perfectly with complete protection. Custom design for your perfume packaging depends on what material you choose for your boxes. Some box materials are capable of high-quality print and some are not.
Right typography is important
A typical perfume box usually contains a lot of information and text. So, it is essential to choose right font and typography to reflect your brand personality. First, think about what text you going to put on your perfume boxes. It will include your brand and product`s name, its tagline/slogan and other product related information. Don`t fill your box with text, just add the required information. Also, decide what information should be prominent in box design. To be more unique, you can go for custom hand lettering instead of typical font.